Case Study 8-2 Research Paper Example | Topics and Well Written Essays - 250 words

Case Study 8-2 - Research Paper Example In addition, the union has failed to explicitly state in the CBA the terms of how they would raise their premiums, given the anticipated appreciation of premium rates. 2. I think that the interpretation of the union on the CBA was reasonable, given that the CBA explicitly stated that the percentage increase on the premiums to be paid by the workers, effective January 1,200, would be on the stated amounts as based from the 1999 premiums for the TOP. In this case, it can reasonably be argued that the premiums to be paid by the workers would be based on 1999 premiums; however, it is also the union’s fault that they did not clarify on whether the rates presented on the CBA were merely illustrative, or were the actual rates. 3. In this case, I think that the company also had the moral responsibility to explicitly state the terms of the CBA provision, so that there would be no confusion on its interpretation. On this specific case, it can clearly be seen that the premium payment fig ures stated in the CBA may be reasonable understood to be based from 1999 premiums, effective on the stated date (January 1,2000).

Media Relations in the Social Media Age Assignment

Media Relations in the Social Media Age - Assignment Example Therefore, the report intends to develop an effective plan and implement the traditional and social media engagement activity for EH-SWZ-5000 during its forthcoming UK launch. In order to successfully launch EH-SWZ-5000 in the respective business market, the development of proactive media relation opportunities would primarily focus on three major aims in line with the conventional and social media across the market. Firstly, the report devises a brief and creative outline regarding the media opportunities for the launch day of the product. The second aim of the report is to plan an effective outline through incorporating the essential elements including the core story, key messages of the product along with its target audiences and media in the respective business location. And, the third aim of the report is to create three major supporting resources for the proposed launch campaign of EH-SWZ-5000 in the UK market. With regard to the proposed plan for EH-SWZ-5000 home cinema projector during its forthcoming UK launch, the creative media opportunities would be considered in accordance with efficacy along with their capability of demonstrating the product in the respective business market. The stages to be implemented for EH-SWZ-5000 in the UK electronics market at the product launch day will focus on three major media opportunities including press conference, photocall and positioning through news release. Firstly, a press conference would be conducted through involving diverse media channels such as print, electronic and online networks. The press conference for EH-SWZ-5000 will focus on conveying essential information to the media channels and networks regarding the features, effectiveness, price and availability of products in different outlets to the media. Secondly, the photocall strategy would be organized through involving local media while inaugurating EH-SWZ-5000 in the UK